品牌形象原创设计 | 味研味造

品牌形象原创设计｜味研味造

Original brand image design｜WEIYANWEIZAO

品牌定位

味研味造，是一个专注于入驻便利店及商业空间的熟食定制研发品牌。它不仅提供产品，更强调“研究味道”的专业精神，让消费者在日常就能体验到经过用心研发的好味道。味研味造的视觉设计，源于创始团队“研究味道”的专业精神。

品牌IP形象

我们创造了「味研仔」——戴着大厨帽，留着八字胡，他不是卖萌的卡通，而是一位认真钻研味道的研究员。亮黄与黑白的视觉系统，让品牌既专业，又充满温度。

希望大家记住的，不只是好吃，更是背后那份对味道的专注与坚持！

Brand Positioning

WeiYanWeiZao is a ready-to-eat food customization and R&D brand focused on entering convenience stores and commercial spaces. It not only provides products but also emphasizes the professional spirit of "researching flavors," allowing consumers to experience carefully developed and delicious tastes in their daily lives. WeiYanWeiZao's visual design originates from the founding team's professional spirit of "researching flavors."

Brand IP Image

We created "Wei Yan Zai"—wearing a chef's hat and sporting a mustache, he's not a cute cartoon character, but a researcher diligently studying flavors. The bright yellow and black-and-white visual system makes the brand both professional and warm！

What we hope everyone will remember is not just how delicious it is, but also the dedication and perseverance behind it！