品牌视觉全案设计 | 义门白家品牌升级

品牌视觉全案设计 | 义门白家品牌升级

Brand Visual Comprehensive Design | Yimen Baijia Brand Upgrade

从一家店，到全国3000家连锁门店。

十年之后，我们再次携手「义门白家」，为酸辣粉品牌进行全面升级。

围绕核心产品卖点——100%红薯粉，更健康的酸辣粉选择，我们将“红薯”转化为品牌最具识别度的视觉符号。

以红薯山水构建全新的品牌视觉语言，将天然、健康与东方山水意境融入品牌表达，让“100%红薯粉”的产品优势更加直观，也更容易被消费者看见、理解和记住。

从产品卖点，到品牌视觉资产，让一碗酸辣粉，也拥有属于自己的品牌风景。

English Version

From one store to a nationwide chain of 3,000 locations.

Ten years later, we reunite with Yimen Baijia to give its hot & sour noodle brand a complete refresh.

Built around its key product message — 100% sweet potato noodles, a healthier choice — we transformed the sweet potato into a distinctive visual symbol for the brand.

Inspired by sweet potato landscapes, the new visual language blends natural, healthy cues with an Eastern landscape aesthetic, making the “100% Sweet Potato Noodles” message more visible, memorable, and distinctive.

From product value to visual identity,we turn a key selling point into a lasting brand asset.