五本草 | 包装设计案例

五本草 | 包装设计案例

Five Herbal | Packaging Design Case

扶·五本草专注于黄精健康产品研发，以“中华五本草，匠心制黄精”为品牌理念，依托专利萃取技术、5年黄精原料与久蒸久制工艺，打造兼具品质与养生价值的产品。本次项目，我们围

绕产品包装进行升级设计，希望在传递品质感的同时，塑造更具礼赠价值的品牌形象。

项目初期，我们深入分析产品属性、消费场景及市场同类产品表现。考虑到产品具有健康调理属性，但包装传播需符合相关规范，不能直接表达具体功效，因此，我们将设计重心从“功能

表达”转向“价值表达”，通过视觉语言传递产品的品质感、专业感与信赖感。同时，结合礼赠消费需求，让包装既适用于日常养生，也能够满足商务送礼、节日馈赠等多元场景。

在创意设计上，我们保留了品牌核心视觉资产——黄精图形，将其作为品牌识别的重要符号进行延续与强化，并以中国传统吉祥色——红色作为包装主色，营造尊贵、喜庆且富有价值感的

视觉体验。整体设计采用新中式风格，在传统文化意境与现代设计语言之间取得平衡，使产品既体现中华本草文化底蕴，又符合当代消费者的审美需求。

通过此次包装升级，扶·五本草不仅提升了产品的视觉辨识度与礼赠属性，也进一步强化了品牌专业、匠心、高品质的品牌认知，让包装成为品牌价值传递的重要载体。

Fu's Five Herbs focuses on the research and development of Huangjing health products. With the brand concept of "Chinese Five Herbs, Craftsmanship Producing Huangjing", 

relying on patented extraction technology, 5 years of Huangjing raw material and long-steaming and long-cooking processing techniques, we create products that combine 

quality and health benefits. In this project, we... Upgrade the product packaging design. The aim is to convey a sense of quality while creating a brand image with greater gift value. 

At the beginning of the project, we conducted a thorough analysis of the product's attributes, consumption scenarios, and the performance of similar products in the market.

 Considering that the product has a health-regulating attribute, but the packaging communication needs to comply with relevant regulations and cannot directly express specific 

effects, therefore, we shifted the design focus from "function" 

Express "turning towards" value expression, using visual language to convey the quality, professionalism and trustworthiness of the product. At the same time, in combination 

with the demand for gift-giving, the packaging is made suitable not only for daily health care but also for various scenarios such as business gift-giving and holiday gifts. 

In terms of creative design, we have retained the brand's core visual assets - the Huangjing graphic. We continue and enhance it as an important symbol of the brand identity, 

and use the traditional Chinese auspicious color - red as the main color of the packaging, creating a sense of dignity, festivity and value. Visual experience. 

The overall design adopts a new Chinese style, achieving a balance between traditional cultural connotations and modern design language. This enables the

 product to not only reflect the cultural heritage of Chinese herbal medicine but also meet the aesthetic demands of contemporary consumers. 

Through this packaging upgrade, Fur-5ben Herbal has not only enhanced the visual recognition and giftability of the product, but also further strengthened the brand's perception 

of professionalism, craftsmanship and high quality. The packaging has become an important carrier for the transmission of brand value.