不在马厩｜品牌设计原创案例

不在马厩｜品牌设计原创案例

Not in the stable | Original brand design case

「不在马厩 After Stable」是融合山野咖啡、驯马场体验的草原综合文旅品牌，坐落半山旷野，主打松弛自由的游牧氛围。

LOGO 以灵动奔马为核心符号，流畅线条呼应马场业态，诠释挣脱束缚、奔赴山野的内核，传递逃离喧嚣、自在放空的体验感。文字选用质朴斑驳手写字体，搭配纤细英文形成层次，整体构图贴合草原山地环境。

整套视觉适配门头、饮品包装、马场指引等全场景，以原生态视觉语言塑造高辨识度草原休闲综合品牌。

"Out of the Stable" is a comprehensive cultural tourism brand that combines mountainous wild coffee and horse-training experiences. It is located in the semi-mountainous wilderness and focuses on a relaxed and free nomadic atmosphere.

The logo features a dynamic galloping horse as the core symbol. The smooth lines correspond to the horse-training theme, interpreting the core idea of breaking free from constraints and heading towards the wilderness, and conveying the experience of escaping the hustle and bustle and being at ease and empty-minded. The text uses a simple and weathered handwritten font, combined with a slender English font to create layers, and the overall composition fits the grassland and mountainous environment.

The entire visual design is adapted to all scenarios such as storefronts, beverage packaging, and horse-training directions, and uses an original ecological visual language to shape a highly recognizable grassland leisure comprehensive brand.